28 Days Later: Blockbuster Now Waits With Netflix

You roll in the hay Blockbuster’sincredibly smug advertising campaignabout how they get new releases 28 twenty-four hour period before Netflix ? NOT ANYMORE ! You see , in a cost - cut move , they just agreed to wad with Warners , Fox and Universal todelay newfangled release offerings .

https://gizmodo.com/bankrupt-blockbuster-spending-millions-on-national-ad-c-5694980

Fast Company says moving picture from the three studios comprise near one-half of new release offerings , which means Blockbuster is not only in the same boat as Netflix , but also Redbox , the cubicle rental service . In a previous interview with Fast Company , Netflix exec Steve Swasey explained why get the movies early was n’t an reward , but in fact an expensive financial burden :

“ Blockbuster did n’t stay with new release by pick , ” explained the source at the sentence , who is very familiar with the studio agreement with Netflix and Blockbuster . “ picture studio have Blockbuster where they desire them — they know Blockbuster is not in any position to negociate because of their financial position . The studios are getting huge payments for new release from Blockbuster because they sleep together the company needs them . ”

And if you have n’t seen the commercial message yet , here it is :

Lulz . [ Fox BusinessviaFast Company ]

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