With attending loom around 200,000 , Photokina is the turgid camera and imagery trade show on the major planet . And since it ’s contain just once every two geezerhood ( until 2019 when itswitches overto being an annual event ) , cameras company often save major promulgation for the show so they can all duke it out together during one workweek in late September .

So despite 2018 already having seen the debut ofNikonandCanon’sfirst full - frame mirrorless cameras , there ’s still plenty of young stuff to talk about .

Panasonic – Full-Frame Mirrorless Cam Debuts Come in Threes

Even though Panasonic was careful not to break too much info about its unexampled full - skeleton mirrorless cameras , theS1R and S1were the clear hotshot of the show . Sporting 47 - Mp and 24 - MP sensors and what Panasonic is claim to be the first full - physique mirrorless Cam that can trance full 4K/60 fps video , these shooters should only improve on to the excellent transcription quality that made the Lumix GH4 and GH5 so popular .

And to aid bolster up the upcoming S1R and S1 , Panasonic joined forces with Leica and Sigma to create the L - Mount Alliance , which will put to work together to create novel interchangable lens of the eye for multiple cameras . More information regarding toll , specs , and release dates should useable when the S1R and S1 formally set up betimes next class .

Fujifilm – Two Medium Format Cams and a Cute Square Format Instax

Even though Fujifilm just announce thenew XT-3just a few weeks ago , it brought three new cameras to Photokina include the wildly challenging GFX 100 , the GFX 50R , and the Instax Square SQ20 .

While still only a development proclamation without an official release escort , theGFX 100looks to be the world ’s first 100 - MP medium data formatting and the first 100 - MP mirrorless camera . In dividing line , the51.4 - MP GFX 50Rboasts more resolve that most people will ever involve , but mug up everything into into a more compact range finder - expressive style physical structure with a 3.69 - million dot EVF , built - in Bluetooth , and threefold card slots for $ 4,500 . However , with an ISO image of 100 - 12,800 , uninterrupted shot limit to 3 fps and telecasting capture that tops out a 1080p/30fps , the GFX 50R clearly is n’t for everyone . The GFX 50R will be uncommitted later this year in November .

Finally , with the newInstax Square SQ20 , Fujifilm is adding a 4x digital zoom , the power to appropriate a series of 15 shots ( so you only well find fault the best one to print ) , and a young video musical mode that simulates a traditional prospicient - exposure shot by blur all the natural process into one physical body . However , while icon quality traditionally is n’t the strength of instant cameras , for some grounds , the SQ20 rollick a smaller 1/5 - inch detector than the 1/4 - inch sensor found in the SQ10 .

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Photo: Sam Rutherford (Gizmodo)

Leica – More Medium Format Plus a Handy Smartphone Companion App

Leica has gain a reputation for build exceedingly expensive cameras that are easily appreciate from afar , and with the unexampled S3 sporting a 64 - MP ProFormat detector , up from 37.5 - MP on the Leica S2 ( which cost $ 22,000 at launching ) , that sentiment in all likelihood is n’t going away anytime before long .

That said , to serve make its cameras a little friendly to use for regular common people , Leica also announced its newFotos app . With Fotos , you ’ll be able-bodied to mate your Android or iOS twist to any late model Leica tv camera with make - in wi - fi so you’re able to transfer , edit , and share photos on the fly ball . And while smartphone connectivity has been available from middling much every other television camera stain for years , at least Fotos point Lecia is n’t completely out of touch .

Rioch – A New GR for Simple, Compact Picture Taking

Unlike a lot of popular compact cameras , Ricoh ’s Modern GRIIIdoesn’t have apowerful build - in zoomor standardised lenses . rather , what you get is a f/2.8 28 mm meridian lens pair with a 24 - MP APS - C sensor and a touchscreen in back that Ricoh hopes will fetch simplicity and substantial image tone to a category that has become increasingly more complex in recent year . It ’s a bold look back to the source of street - elan photography , and while the melodic theme seems courteous , it might be a scrap too naive for photographic camera slated for discharge in early 2019 .

Sony – Lenses, Lenses, Lenses

With Sony having latterly take the title of the U.S.’best - selling full - form cameras brandon the strength of cameras like theA7IIIandA7R III , Sony ’s primary goal at Photokina was sharing a roadmap featuring 12 Modern e - mount lenses due sometime in the next 24 months . Add that to Sony ’s survive portfolio of 48 lenses and the recent arrival of Nikon , Canon , Panasonic to the full - frame mirrorless party , Sony is now clearly in the company everyone else is gun for .

apart from lens , Sony also announced a unexampled rendering of its centre - tracking autofocus tech that will shortly trace animal too , which should be a real boon to wildlife photographers and people who just like learn picture of their dearie ( which seems like pretty much everyone nowadays ) .

Canon, Nikon, and Olympus

While all three of the above had a presence of some sort at Photokina , none of them were showcasing anything truly new . As you ’d expect , Nikon and Canon were contented to peach more about theZ7 / Z6andEOS Rrespectively , while also letting photographers from around the worldly concern get a little men - on prison term with each company ’s new gamey - end mirrorless offering .

Meanwhile , Olympus host itsPerspective Playground , fundamentally a trial run lab fill with charter photograph sets , photographic camera workshops and religious service stations to get those creative juices run , while also bug something big for Olympus ’ upcoming centesimal birthday in 2019 .

CamerasFUJIFILMMirrorless CamerasPanasonic

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

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