https://www.youtube.com/watch?v=xLTNfIaL5YI
Along with retail Edgar Lee Masters Mickey Drexler — then Gap ’s CEO — and Ron Johnson , Steve Jobs created the Apple Stores in 2001 . They want consumer heavens in which everything , from the outer space to the body language of the salespeople , is cautiously contrive to shape people into buy a brand , its products and “ happiness . ”
The Cupertino corporation used the stores to create an image of perfection and style , one that they could n’t make through ad or TV . The stores ’s experience was meticulously figure , fine tuned to make people fall in love with the company and its products , carry the approximation of the Apple stigma in every unmarried point .
At the beginning , press and competition slammed Apple for this , take the shops were going to be a failure , that nobody cared . But it turn out to be one of the fellowship ’s undecomposed — if not the best — relocation ever . These are some of the key component that create that twisting field experience , gain people happy and eager to buy , corrupt , buy .
https://gizmodo.com/retail-therapy-inside-the-apple-store-1355171329
AppleApple Storesconsumerism
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