Photo: LEGO
In a press release this month, the LEGO Group revealed they’re piloting a program calledLEGO Replay, which “will accept any and all previously used LEGO bricks and donate them to children’s nonprofits in the United States.”
Launched in conjunction withGive Back Box,Teach For AmericaandBoys & Girls Clubs of Boston, the campaign encourages children and their parents to “collect any loose LEGO bricks, sets or elements” that they wish to donate, “place them into a cardboard box and visitwww.lego.com/replayto print out a free UPS shipping label.”
“By donating your used bricks, you can help share the power of play with children who need it most,” Give Back Boxsays on their website.
LEGO Replay campaign.LEGO
On LEGO’s web page for the Replay program, they explain that “any and all” LEGO bricks are eligible to be donated, from small to large and Duplo bricks, and they do not have to be cleaned or separated for shipment.
“Give Back Box will sort and clean the bricks to ensure we areonly passing on high-quality bricks,” the site adds. “Then they will pack them up to be donated to either Teach for America or Boys & Girls Clubs of Boston.”
Bricks can be shipped from anywhere in the United States, including Hawaii and Alaska.
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Vice President of Environmental Responsibility at the LEGO Group, Tim Brooks, said in the press releasethat the company knows“people don’t throw away their LEGO bricks.”
“The vast majority hand them down to their children or grandchildren. But others have asked us for a safe way to dispose of or to donate their bricks,” he continued.
And with this new initiative, “they have an easy option that’s both sustainableand socially impactful,” Brooks added.
source: people.com
