Photo: Donna Trope
Rosalíais already dominating the music world — and now the Grammy winner has her sights set on the fashion industry.
On Monday,Kim Kardashian’s brand SKIMS announced its latest global campaign starring the Spanish singer-songwriter.
Donna Trope
“I love SKIMS. They are so comfy and make me feel very sexy at the same time,” Rosalía said of the brand in a press release. “I’m so excited that I finally got the chance to collaborate, especially in their Cotton Collection which is my fave.”
The “La Fama” singershared the love on Instagram as wellposting her Skims photos and writing “Todo el mundo lleva@skims🤍🤍🤍🤍🤍🤍🤍🤍🤍🤍🤍🤍🤍🤍🤍🤍,” which translates to, “Everyone wears@skims.”
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While the collaboration marks Rosalía’s first fashion spot, it also introduced SKIMS first bi-lingual campaign.
“Rosalía’s willingness to push the boundaries and experiment with her music and personal style has been a huge inspiration for me. This campaign is all about the energy and confidence that she brings to the world,” added SKIMS founderKim Kardashian, 41. “I’m especially excited that she’s wearing pieces from our best-selling Cotton Collection – they’re classic, cool and breathable everyday essentials that everyone feels good in.”
The campaign follows the artist’s musical success which includes the release of her 2022 albumMotomamiand the announcement of her first world tour.
In March, she opened up about the inspiration behind the album in aninterview with Apple Music 1’s Zane Lowe, shared exclusively with PEOPLE. “I feel like I haven’t done that in the other albums. Also, they were much more serious if that makes sense,” Rosalía revealed “And I think that in this one, I was like, ‘I really want to find a way to allow my sense of humor to be present’.”
She also shared how the tracklist, which includes a collaboration with The Weeknd and her hit single “Chicken Teriyaki,” which she said drew from personal experience and spoke to her inner child. “I used to be a lot like that when I was a kid and I was like, ‘Why did I forget that I’m very playful?’ So it’s like this has to be part of an album if I’m making an album right now and that’s how I’m feeling,” she said.
Rosalía willembark on The Motomami World Tour(which includes 46 dates across 15 countries) on July 6 and will perform her first show at Recinto Ferial de Almeria in Almería, Spain.
source: people.com
