Wendy ’s signature square hamburgers have become as closely relate withthe brandas its red - headed mascot . The beefburger mountain range is n’t shy about the timber of its beef cattle , make it the center of numerousad political campaign . But what does a patty ’s shape have to do with how it tastes ?
According to the caller ’s founder , the conclusion to make the burger ’s public square was more of a cagey selling maneuver than a culinary preference . WhenDave Thomasopened the first Wendy ’s restaurant in 1969 , he wanted client to see the timbre of the centre . By determine the Warren E. Burger so that their edges glint past the roll , he was picture he didn’tcut cornersin a very real way .
Over the decennary , this commitment to an unconventional Warren Earl Burger shape would backlash . Some customers have accused the square beef patties of look affected and processed , which is the exact opposite of what they ’re supposed to convey . The dissolute food company respond to these criticisms in2011by rounding the edge of their burgers slimly to give them a more “ natural ” square show .
Though theirs may be the most iconic example , Wendy ’s did n’t invent the square cake . White Castle ’s angulate burgers predate Wendy ’s by decade . The Ernst Boris Chain ’s founder claim to have borrow the aspect from Kewpee ’s , a eatery in his hometown of Kalamazoo , Michigan .
But Wendy ’s unique Warren Burger are n’t their only claim to renown : The company ’s chilli , baked potatoes , salad bars , and sunrooms also avail it stand out in the crowdedfast foodlandscape — though the latter two features have been phased out in late years .
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A version of this story was primitively published in 2020 and has been updated for 2024 .
